Lucky Strike cigarette brand was introduced by R.A.Patterson of Richmond, USA in 1871, as a chewing tobacco and later a cigarette. In due course Lucky Strike appeared to be the American Tobacco Company (ATCo) which purchased the company in 1905, challenging to R.J.Reynold’s Camel, which is the second largest cigarette company in the world.
In 1917 the slogan "it’s toasted" appeared, which explained to the buyers that the producing method of the tobacco toasting instead of sun-drying was used. Owing to distinctive manufacturing process Lucky Strike cigs are said to have an exquisite flavor.
In the same year an abbreviation "L.S. M.F.T" signifying "Lucky Strike Means Fine Tobacco" appeared.
Initially Lucky Strike pack was dark green. The brand’s signature color changed to white in 1942. Officially it was done to reduce chromium and copper materials usage, that was reflected in an excellent known advertising campaign that used the slogan "Lucky Strike Green has gone to war!" However, they say that in reality it was made to reduce costs and to increase women’s part of smokers’ interest.
The Lucky Strike logo was designed by Reymond Loewy – a well-known industrial designer who also created the logos of "Shell" and "Coca Cola".
There exist a ritual among smokers both men and women. In order a wish come true, opening a pack of Luckies one should turn over the first cigarette and to smoke it the last.
Lucky Strike brand is popular among modern novel and e-games characters.
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